Why should your establishment use RIEDEL?

At RIEDEL, we avoid discontinuing glassware collections unless we have good reason to. When a series resonates with our customers, we recognize this and will continue to provide it to customers if there’s a demand for it.
 
Take our Vinum machine-made glassware series as an example. Introduced in 1986 as our original varietal-specific machine-made glass, Vinum has remained in circulation for almost 4 decades as it continues to be a favorite with our customers. Likewise, our RIEDEL Sommeliers Collection, which Vinum was modelled on, became our first varietal-specific series of any sort when we introduced it in 1973. Sommeliers is now approaching 50 years of being in circulation. Talk about consistency.
 
Why should this matter to a restaurant, bar, or hotel? Because product consistency is crucial to a customer’s experience and, ultimately, an establishment’s success. A customer’s experience should be equally positive on any night of the week. When it comes to drinks, this means making sure what you serve tastes just as good regardless of who is behind the bar or what day of the week it is. The glassware you use plays a significant part in this, as the glass impacts your drink’s taste and its presentation. Sure, there will be times when you decide to mix up your glassware stock, but this should be intentional and infrequent rather than being forced upon your establishment, leaving you with an inconsistent, unsatisfactory assortment of glasses.

We’ve made the point that working with RIEDEL means you can feel confident you’ll be able to consistently get the stock you want year after year from a stable, established brand that has stood the test of time and responds to changing market demands. Sometimes, however, it is good to be creative and try out interesting and innovative designs. So, is RIEDEL still a good choice if you see your establishment as being something of a trailblazer? You bet.
 
RIEDEL has a track record of innovation that will appeal to any hospitality professional who wants to work with a forward-thinking, creative glassware brand. We are proud to have led the way on grape varietal-specific glassware that began with our Sommeliers Collection. Meanwhile, our introduction of the RIEDEL Winewings Collection in 2020 saw us adopt an unconventional wine glass design that maximizes a wine's surface area, allowing it to develop as much as possible in the glass after pouring. So, while working with RIEDEL does mean that an establishment can achieve consistency with its glassware, there is also plenty of opportunity to get creative and try something new and exciting.