Wine Glass Guide

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Grape varietal specific®

Primitivo

Grown in the Apulia region of southern Italy since the 18th century, this red wine grape produces sweet, deeply-coloured, tannic wines with a wild berry character and high alcohol volume. Primitivo was introduced to the United States in the 19th century under the now more popularly-known name of Zinfandel, which has since become known as the country's national grape.